Search engines over the time have evolved as a consumer marketing channel that works capably. There are millions of people searching for content and information on various search engines relating numerous topics and themes. Rather, 9 out of 10 internet surfers make use of search engines in order to initiate their journey on the Net. So in that case if your website maintains a good level visibility on such search engines then it is likely that more people would visit your site. There are generally two listings within the search Engine results, which are Natural listings placed on the left and the Paid listings on top or right side of a page. Natural listings list all the sites that are available on the World Wide Web whereas the Paid list only those links that are to be served where advertisers are ready to shell out money so that they could be spotted vividly on these search engines. In order to increase reach, advertisers are willing to pay money for promotions on such engines as well as their local listings, on mobiles and content network of sites. Then there is Pay per Click option available which is not like other marketing channels where you need to pay for the count of visitors viewing your advertisement, in pay per click method only payment needs to be made if your ad is being clicked by any visitor and then visits your site.
1. Search for goods and services, is done by 75% users via Search Engines.
2. In comparison with Direct Marketing methods, PPC has the lowest cost per lead.
3. This mode of marketing is relevant to what a person is looking for on search engines since they are targeted at the right time and in the right mood.
4. 100% accountable.
In order to get visibility in Natural listings, there comes a need to optimize your site which is better recognized as Search Engine Optimization. It as well could be called as Search Engine Marketing which follows an online strategy to promote products and services over the Net.